The Pure Play approach means that sustainable investments focus on investing in companies that are only active in a specific sector, such as hydrogen or solar. This ensures that conglomerates, which often have a certain – albeit small – percentage in nuclear energy or in similar areas that we exclude, do not find their way into our portfolio. It is therefore purer (pure) and easier to assess sustainability criteria.

Examples of pure players in our portfolio

What we do not use is the so-called best-in-class approach:

Best-in-Class approach

The best-in-class approach describes a frequently used concept for selecting companies. The best, most sustainable companies are identified from all industries. However, this approach often falls short because the investor does not want the most sustainable oil stock, for example, but no oil stocks at all.